Inbound Marketing Tips & Strategies.

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Content Marketing | Social Media |

How to Create a Social Media Content Strategy - Content Marketing 101

Marketers have been jumping on the social media marketing bandwagon for years now. Their clients don’t understand it but everyone tells them they need it, regurgitating content doesn’t require much thinking or a skill set, and activities don’t need to be tied to ROI because the value of social can’t be measured.
Sep 19, 2018 12 Minute Read

Inbound Marketing | Content Marketing | Manufacturing Marketing |

Manufacturing Marketing Plan Template

There is a lot of emphasis on manufacturers to improve plant productivity, meet customer needs and increase sales lead generation. Learn how to create a an easy and effective marketing plan template for your manufacturing business.
Sep 7, 2018 13 Minute Read

Content Marketing | Design |

How to Make a Successful Infographic - Content Marketing 101

An infographic is an incredible way of presenting information that works great as link bait, creates strong brand awareness, can quickly grow your subscriber list and is highly shareable.
Aug 21, 2018 14 Minute Read

Manufacturing Marketing |

8 Critical Marketing Metrics all Manufacturing Companies Must Track

It's never been easier for manufacturing companies to track the results of their marketing spend. Ironically, this has also made it one of the most difficult times for manufacturing companies to feel comfortable about their marketing efforts.
Aug 14, 2018 9 Minute Read

Inbound Marketing | Content Marketing |

How to Create a Guide - Content Marketing 101

I like to think of guides as a combination of a white paper and an infographic. They should offer comprehensive details on a topic, and be beautifully formatted and easy to digest. Ultimately, a guide needs to help a user learn something valuable, and overcome a challenge.
Jul 26, 2018 8 Minute Read

Inbound Marketing | Content Marketing |

How to Get Traffic to Your Blog - Content Marketing 101

While blogging is an extremely powerful tool when done correctly, we see way too many businesses focused on churning out quick, worthless content for weeks, months or even years, and then getting frustrated that the desired results didn’t come.
Jul 13, 2018 10 Minute Read

Industry | Technology |

Google Maps API Changes and What it Means for Your Website

As of May 2nd of this year, Google Maps made some big changes to the way their Maps products work. Because of these changes, maps that currently exist on websites could see a service interruption, but Roketto is here to help.
Jul 11, 2018 4 Minute Read

Inbound Marketing | SaaS Marketing | Sales | Software Marketing | Technology |

Should You Create a Value-Added Reseller Business Model?

An explanation of the various kinds of value added reseller program options and their benefits for SaaS vendors looking to diversity their sales and distribution model.
Jun 3, 2018 18 Minute Read

Company News | Events & Conferences |

Roketto Gears Up for Bike to Work Week

Roketto gears up for bike to work week as part of an effort to become healthier and more eco-friendly. Introducing the Riders of Roketto (including Kupo!).
May 23, 2018 4 Minute Read

Inbound Marketing | Manufacturing Marketing |

Why Manufacturers Need To Get Serious About an OEM Marketing Strategy

We’re looking at what an inbound OEM Marketing strategy is, and some of the reasons why Original Equipment Manufacturer’s can benefit greatly from inbound.
May 10, 2018 9 Minute Read

Inbound Marketing | Industrial Marketing |

Industrial Marketing Management for Monster Results

An approach to industrial marketing management for HUGE results. Learn the top marketing tactics and channels for each stage of the funnel.
May 3, 2018 7 Minute Read

Inbound Marketing | Manufacturing Marketing | Sales |

Manufacturing Sales - How to Transition From Outbound to Inbound

A list of tips for how manufacturing companies can transition their outbound tactics into inbound ones while maintaining the sales produced by their current pipeline in the process.
Apr 26, 2018 5 Minute Read

Design | Technology |

Did You Know You Need a Website Maintenance Plan?

If you’re without a website maintenance plan, your website runs the risk of breaking, being taken over by bots or even worse… having your domain blacklisted forever.
Apr 17, 2018 5 Minute Read

Inbound Marketing | Industrial Marketing | Content Marketing |

4 Keys to Industrial Content Marketing

Meet your challenges head on and learn about the 4 Keys to successful content marketing for B2B industrial product & services companies.
Apr 12, 2018 9 Minute Read

Email Marketing |

7 Email Marketing Best Practices to Boost Newsletter Engagement

Here are 7 email marketing best practices you can put into place to boost your newsletter engagement.
Apr 3, 2018 7 Minute Read

Email Marketing | Inbound Marketing | SaaS Marketing | Sales | Software Marketing |

5 Email Marketing List Management Tips To Maximize ROI

Tips for Startup and SaaS companies for how to get the most ROI out of their email marketing segmentation
Mar 28, 2018 6 Minute Read

HubSpot | Inbound Marketing | Sales |

Raising A Lion - 5 Lessons From Dan Tyre’s Pipeline Generation Bootcamp

In just eight weeks, Dan Tyre’s Pipeline Generation Bootcamp evolved me from Lion Cub to Lion King. Here’s five lessons that really stuck with me since graduating.
Mar 21, 2018 8 Minute Read

HubSpot | SaaS Marketing | Sales | Software Marketing |

SaaS Marketing Essentials - 3 Reasons Why You Need HubSpot

3 reasons why SaaS startups should be using HubSpot for their inbound marketing initiatives.
Mar 15, 2018 5 Minute Read

Inbound Marketing | SaaS Marketing | Sales | Software Marketing |

Top 5 Software Sales Tips for SaaS Executives

There has never been more pressure on SaaS executives to implement software sales techniques that work. Here are 5 tips to help close more deals.
Mar 8, 2018 5 Minute Read

Email Marketing | Inbound Marketing | Sales |

3 Key Ways to Enhance Your Email Marketing Optimization

Optimizing your emails for success not only produces great open and click-through rates, it also means using email as a tool to grow your entire business.
Mar 1, 2018 5 Minute Read
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